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From Trail Runner Trash Picker to Packaging Innovation. Now, Back to the Trail.
Our eco-anxiety picking up trash on the trail turned frustration into the innovation of #INVISIBLEBAG. This journey into material science has one purpose: to design where performance meets sustainability and create a catalyst for change.
Our Distinctive Mission & Vision
Our mission at Invisible Company began with a personal journey. As trail runners in Hong Kong, we, Flavien and Devana, started picking up trash while running, and were driven by the eco-anxiety and frustration that "no trash should be left homeless!" This frustration became our catalyst for change, propelling us into the world of material science to create a tangible solution. Invisible Company was born with its first innovation, #INVISIBLEBAG, a dissolvable, compostable alternative to plastic, designed to provide brands with a solution where the afterlife offers options to compost, degrade, or dissolve back into carbon dioxide and water.
Making invisible touches a visible impact
We believe waste management alone is not the solution. Education and collective action are just as vital, so we also focused on educational content, bioplastic workshops, school sharing, and organized over 30 hike and beach cleanups with the support of hundreds of volunteers and over 600KG of trash cleaned from the trail.
The passion for trail running remained a core part of our lives, and now our journey is coming full circle to the trail. As we logged countless kilometers, we realized a need for better performance gear with a strong sustainability accent. Our “eureka” moment came while training for a multi-day race, the Marathon des Sables in Cappadocia, where the need to handle stinky clothes during four days with no shower became our mission. We decided to bring our knowledge and experience in sustainability and materials back to the trails that inspired us.
Our new Invisible Trail Collection is a direct reflection of our values: it offers high-performance, natural apparel while actively supporting our mission. With every product sold, we fund our monthly cleanup events, making an invisible touch a visible impact and creating a community as dedicated to the trail as we are.
5800 Participants Engagement
Our action to drive positive change began within the Hong Kong community, but its ripple effect is now expanding to other cities and countries. Through over 80 impactful sharings and workshops, we've inspired over 5,800 attendees from schools, corporations, and conferences to embrace sustainable living. From hiking and beach picking up trash to promoting sustainable alternatives for single-use plastics, we persist in fostering awareness. We believe in empowering individuals and companies with the tools to minimize their environmental footprint and make a positive impact, one action at a time.
Invisible cleanup
As we witness the devastating impacts of human consumption on natural habitats—from tiny styrofoam fragments to marine life entangled in discarded nets—we are reminded of the importance of respecting all species. Just imagine strangers trashing your neighborhood; we wouldn't stand for it. To create change, we go beyond building products. We not only conduct solo cleanups but also regularly organize community events. We believe it is our collective responsibility to restore the inherent beauty of our shared environment, one cleanup at a time.
collective effort
Since 2020, our mission has been powered by a growing community of volunteers. Over 500 individuals have joined our cleanups, collecting over 600kg of trash across 210km of trails with more than 11,000m of elevation gain. Inspired by their experience, many volunteers have adopted greener habits, from reducing single-use plastics to embracing responsible consumption and recycling. These collective actions create a powerful wave of positive change. We believe that with a dedicated community, we can truly restore the inherent beauty of our shared environment, one cleanup at a time.
500+ volunteers
30+ cleanup
600kg Trash
Invisible Ethos
We see sustainability as a collective effort and an awareness that goes beyond a single product. Real change happens when all communities join forces, not alone.
Responsible Consumption
Conscious consumption is a choice that empowers individuals and preserves the environment. We believe in taking responsibility, and active steps to promote sustainability through sustainable practices and innovation.
Transparency
We value and ensure both product and communication transparency. With open and honest information, we are building strong relationships founded on trust and accuracy. Embracing this transparency creates an environment of accountability and openness, where customers can confidently participate in our sustainable journey.
Invisible Community
We are grateful to the 800+ brands that have joined us in adopting sustainable packaging and practices. We believe even small changes create a ripple effect, and our motto—"Responsible Packaging Connecting Sustainable Communities"—is how we globally promote these inspirations.
ECO-WITH-ATTITUDE
A Journey of Inspiration and Impact. In our #EcoWithAttitude series, we interview entrepreneurs and individuals standing for the spirit of eco-consciousness and sustainability. As they share their stories, tips, and missions, we unite like-minded individuals, inspiring positive change. Together, we cultivate an attitude that drives impactful choices, making a difference for our environment. Join us on this transformative journey.