Our Co-founders are avid hikers and would regularly come across trash all over beautiful mountains so they were constantly wondering; “what can we do to protect the beauty in nature?” Every day, tons of packaging is produced globally for our ever-growing consumption needs, many of which are not biodegradable, or recyclable. Recognising that zero waste isn’t something that can be achieved in a day, our founders knew they wanted to find a way to reduce waste at the source and from that thought, #INVISIBLEBAG was born.

We are committed to restoring connections with nature through introducing plastic-free lifestyle and sustainability options to consumers, engaging both individuals and businesses in an ongoing cycle of Distinctive Action. With continuous product advancement and innovation and by fostering a passionate community, we are trying to spread a positive message of living a sustainable and responsible lifestyle.