Invisible Trail Merino Collection
Invisible Company’s Brand Story and Sustainability Mission
HOW OUR JOURNEY BEGAN
Our mission at Invisible Company began with a personal journey. Our eco-anxiety picking up trash on the trail turned frustration into the innovation of #INVISIBLEBAG. This journey into material science has one purpose: to design where performance meets sustainability and create a catalyst for change.
2018
We Devana and Flavien were newbie hikers in Hong Kong. Wrong shoes, sweaty shirts, daily backpacks, barely enough water, and zero snacks. We went into stunning trails and quickly learned we needed better gear and serious training. But what hit us harder was the trash littering the paths we loved. Bottles, wrappers, tissues—it was everywhere. So, we started picking up trash almost every weekend.
2020
2020
Picking up the unchanged and non-biodegradable plastic trash sparked eco-anxiety, we wanted to create real impact with sustainable solutions, and make the trails cleaner! After months of research and dedication, we launched #INVISIBLEBAG—a water-soluble, biodegradable, compostable alternative to plastic, with a focus on the garment industry’s plastic polybags. Today, we replaced over 8 million plastic bags across multiple countries.
2021
2021
We organized the first community cleanup, calling for volunteers through social media. 9 volunteers showed up, and since then, we have continued organizing countless cleanup events. Today, with over 610+ volunteers joined us, collected over 1230kg of trash.
2024
2024
After years of collaborating with fashion brands, we were inspired to craft a truly sustainable apparel item. Using deadstock fabric and adhering to a 360° holistic design approach, every tee reflects our social and ethical practices. Plus, HK$80 from each sale goes directly to funding our cleanup initiatives.
2025
2025
As our trail running obsession grew and training for the Marathon des Sables Cappadocia—we accumulated hours of training, elevation gains—so did our need for gear that could keep up. We noticed that the market is flooded with synthetic fabrics, we wanted something different and better eventually. We looked to the past and found “Merino wool.” We approached this the same way we built #INVISIBLEBAG: materials first, with a 360-degree view of sustainability as a catalyst for community, education, and impact. In Sep 2025, we launched our first trail running gear of Merino Collection.
2026
2026
A new chapter for Invisible Company's founders: discover the journey from dedicated trail clean-ups to innovating sustainable packaging with #INVISIBLEBAG, and now, developing high-performance trail running gear. Every purchase directly supports our vital trail clean-up initiatives and youth programs.
We believe waste management alone is not the solution. Education and collective action are just as vital, so we also focused on educational content, bioplastic workshops, school sharing. Through over 80 impactful sharings and workshops, we've inspired over 5,800 attendees from diverse sectors to embrace sustainable living. We persist in fostering awareness—from organizing cleanups to promoting sustainable alternatives—empowering individuals and companies with the tools to minimize their environmental footprint and make a positive impact, one action at a time.
Over 610 individuals have joined our cleanups, collecting over 1230kg of trash across 210km of trails with more than 12,000m of elevation gain. Inspired by their experience, many volunteers have adopted greener habits, from reducing single-use plastics to embracing responsible consumption and recycling. These collective actions create a powerful wave of positive change. We believe that with a dedicated community, we can truly restore the inherent beauty of our shared environment, one cleanup at a time.
1010+ Volunteers
44+ Cleanup
1860kg+ Trash
Making Invisible Touches A Visible Impact
The passion for trail running remained a core part of our lives, and now our journey is coming full circle to the trail. As we logged countless kilometers, we realized a need for better performance gear with a strong sustainability accent. Our “eureka” moment came while training for a multi-day race, the Marathon des Sables in Cappadocia, where the need to handle stinky clothes during four days with no shower became our mission. We decided to bring our knowledge and experience in sustainability and materials back to the trails that inspired us. Our new Invisible Trail Collection is a direct reflection of our values: it offers high-performance, natural apparel while actively supporting our mission. With every product sold, we fund our monthly cleanup events, making an invisible touch a visible impact and creating a community as dedicated to the trail as we are. And we ensure every Invisible Product is designed with our Invisible Ethos.
Transparency
We value and ensure both product and communication transparency. With open and honest information, we are building strong relationships founded on trust and accuracy. Embracing this transparency creates an environment of accountability and openness, where customers can confidently participate in our sustainable journey.
Responsible Consumption
Conscious consumption is a choice that empowers individuals and preserves the environment. We believe in taking responsibility, and active steps to promote sustainability through sustainable practices and innovation.
Invisible Community
We are grateful to the 800+ brands that have joined us in adopting sustainable packaging and practices. We believe even small changes create a ripple effect, and our motto—"Responsible Packaging Connecting Sustainable Communities"—is how we globally promote these inspirations.
Eco With Attitude
A Journey of Inspiration and Impact. In our #EcoWithAttitude series, we interview entrepreneurs and individuals standing for the spirit of eco-consciousness and sustainability. As they share their stories, tips, and missions, we unite like-minded individuals, inspiring positive change. Together, we cultivate an attitude that drives impactful choices, making a difference for our environment. Join us on this transformative journey.
One Purchase = One Impact
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