“But what’s even more unique? The company’s packaging is vibrantly branded, firmly inserting itself into the story of the product it envelops."

"If you’ve already ditched the plastic bags, disposable coffee cups and single-use straws, and are now wondering what other steps you can take to help the environment – allow us to introduce the #INVISIBLEPOOBAG."

“The Sustainability Startup Reducing HK’s Plastic Waste"

“This dire prediction makes companies working to reduce plastic waste — like Distinctive Action — all the more important”

"A Hong Kong-based start-up has come up with a solution for greener shopping"

"The company aims to raise awareness against pollution, which is a good thing seeing how plastic pollution is becoming an increasing problem in our world today."

"Witnessing the plastic bag gradually dissolve and eventually disappear in the water, this is how the name INVISIBLE BAG came along."

"そして、さらに特徴的なのは、ビニール袋に印字されたブランド名のデザインだろう。これは、Distinctive Actionが消費者へ伝えたいメッセージでもある。彼らは、ブランド名を目立つように印字することで、プラスチック廃棄物削減を目指す香港での運動を再燃させ、積極的な環境変化のためのコミュニティを作りたいと考えている。"

"通常のビニール袋と見た目は変わらないのに、地球に対する影響には大きな違いがあるのだ！"

"The visual brand of the #INVISIBLEBAG is recognisable: stylish social media posts are cohesive, and the product design itself is sleek and minimalist."

"Ecopreneurs launch disappearing shopping bags, seeking to cut down on single-use plastics, this start-up’s plastic dissolves in hot water."

"Distinctive Action, est un fournisseur de solutions d’emballage, basée à Hong Kong, qui cherche à être le moteur de changements fondamentaux dans l’industrie. En sensibilisant les entreprises et les particuliers à la crise mondiale de la pollution plastique en cours, il cherche à offrir des matériaux alternatifs qui peuvent réduire l’empreinte de pollution de leur consommation."